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Theoretical insights

Page history last edited by Philip Young 15 years, 1 month ago

3. Academic strand

How theory is embracing new directions. A number of Euprera members are publishing commentary and polemic on the impact of social networking on communications practice, often in the form of online essays etc. There is a clear need to bring together the most useful work in a structured and accessible manner, perhaps in an e-book format, or as a section on the Euprera website.  There is a balance to be struck between cost of production and achieving the academic permanence needed to  persuade leading thinkers to contribute to publication. It is also necessary to consider notions of timeliness.

 

Bibliography

Comments (1)

Bruno Amaral said

at 3:25 pm on Apr 22, 2009

I do believe that an e-book or similar publication can help us cut through the noise and shed light on truly relevant and interesting studies.

At this point, we could take a lesson from A List Apart (http://www.alistapart.com/), the magazine that has been setting the quality standards for webdesign. Add to this our need to bring together euroblog's online presence and we have the necessary arguments and justifications to bring A List Apart's concept into PR.

I could build a website for Euroblog that would serve both as an e-zine and has a focal point for those interested in online public relations. Once every two months, the website could publish and e-book with the best articles and additional content not found in the e-zine format.

Regarding the cost production, it would not be high. The first stage, building the infrastructure, could take some time and labour but after that initial stage, it would be a matter of receiving the articles wanting to be published and making sure that they meet the standards for both quality and usefulness.

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